Est. 1923
A Century
of Excellence
For over one hundred years, Maison Aurelle has stood for a single thing above all else: the belief that beauty, when achieved through true mastery, is an act of love.
Our Story
Born from Passion,
Built on Precision
In 1923, Henri Aurelle — a young jeweller with extraordinary skill and an unstoppable vision — opened his first atelier on Paris's most prestigious jewellery street. He believed that a truly great piece of jewellery was not merely an object, but a vessel for human emotion — for love, for memory, for aspiration.
Three generations later, that founding philosophy guides every decision we make — from the gemstones we select to the hands that set them. We have never mass-produced a single piece. We never will.
"A jewel is not made by machines. It is made by human devotion — one breath at a time."
— Henri Aurelle, 1923
Our Heritage
A Century of Milestones
1923
The Beginning
Henri Aurelle opens a small atelier on the Rue de la Paix in Paris, quickly earning a reputation for uncompromising craftsmanship.
1923
The Beginning
Henri Aurelle opens a small atelier on the Rue de la Paix in Paris, quickly earning a reputation for uncompromising craftsmanship.
1938
Royal Patronage
Maison Aurelle receives its first royal commission — a diamond parure for the Duchess of Windsor that would be worn at her wedding.
1938
Royal Patronage
Maison Aurelle receives its first royal commission — a diamond parure for the Duchess of Windsor that would be worn at her wedding.
1962
New York Expansion
The maison opens its flagship on Fifth Avenue, bringing Parisian luxury to America and cementing its status as a global house.
1962
New York Expansion
The maison opens its flagship on Fifth Avenue, bringing Parisian luxury to America and cementing its status as a global house.
1985
Watchmaking Heritage
The launch of the first Maison Aurelle timepiece — the Complication I — signals a new chapter in the house's story.
1985
Watchmaking Heritage
The launch of the first Maison Aurelle timepiece — the Complication I — signals a new chapter in the house's story.
2008
Modern Renaissance
Third-generation owner Éloise Aurelle reimagines the maison for the modern age while preserving its founding commitment to excellence.
2008
Modern Renaissance
Third-generation owner Éloise Aurelle reimagines the maison for the modern age while preserving its founding commitment to excellence.
2026
A New Chapter
Maison Aurelle continues to evolve, embracing sustainable practices and digital presence while maintaining its inalienable commitment to human craftsmanship.
2026
A New Chapter
Maison Aurelle continues to evolve, embracing sustainable practices and digital presence while maintaining its inalienable commitment to human craftsmanship.
What We Stand For
Our Values
Uncompromising Craftsmanship
Every piece begins with a hand-drawn sketch and ends only when our master artisans are completely satisfied. We do not cut corners. We cut diamonds.
Ethical Sourcing
Every gemstone we use is traceable to its origin and certified conflict-free. We work only with suppliers who share our values of environmental and human responsibility.
Generational Legacy
We create pieces designed to be passed down — not as relics of the past, but as living objects of beauty that grow more meaningful with each generation.
Personalised Excellence
We treat every client as our only client. From private consultations to bespoke commissions, every interaction with Maison Aurelle is an experience of singular attention.
The People Behind the Pieces
Our Expert Team
Creative Director & Third Generation Owner
Éloise Aurelle
Educated at the École des Beaux-Arts and trained under legendary jewellers in Geneva, Éloise brings both artistic vision and technical mastery to everything Maison Aurelle creates.
Maître Joaillier — Head of Atelier
Jean-Marc Belleau
With over 35 years of experience setting diamonds, Jean-Marc's hands have crafted more than 4,000 individual pieces — each one bearing his indelible signature of perfection.
Head Gemologist — GIA Fellow
Sophia Laurent
A Fellow of the Gemological Institute of America, Sophia personally evaluates every stone that enters the maison, ensuring only the most exceptional gems bear the Aurelle hallmark.
Visit the Maison
Experience Luxury
in Person
Our Fifth Avenue salon is a world apart — a sanctuary of beauty and craft. We invite you to visit and discover what a century of excellence looks like up close.
Book a Visit